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Reimagining cacao
Challenging conventional perceptions of cacao, FABACOR shifts the focus from sweetness to flavour and origin. This contemporary understanding of cacao is reflected in a clear design language that gives the brand value and distinction.
FABACOR
fabacor.de
Brand Strategy
Brand Design
Packaging Design
Content & Art Direction
Digital Experience
Info
FABACOR reframes cacao as a pure, organic specialty product: complex in aroma and closely connected to its source. The brand we created brings this attitude to life. From the outlined cacao bean to the precise typography, every element creates clarity around what FABACOR stands for and shapes a brand expression that feels distinctive and unmistakably connected to the bean.
