Beauty with refill power
nkm is redefining natural cosmetics with effective skincare, radical transparency and one of the industry’s first refill bottle systems. We sharpened the brand identity so this pioneering mindset becomes visible across packaging, retail and digital touchpoints.
Info
The challenge was to evolve the brand we first created in 2018 without losing its recognizable character. We refined the corporate identity, typography, color system and imagery, redesigned the reusable bottles and packaging, and translated the brand into new stores across Germany. Together with the nkm team, we also shaped a user-centered website that makes the brand story, values and product world easy to experience. The result is a stronger, more scalable identity that turns a hidden champion into a love brand and supports nkm’s next stage of growth.
