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Create Your Self Care Moment
Salon Rose is the hair salon inside Munich’s historic Müller’sches Volksbad. Young, professional and rooted in high standards of craft and care, the salon combines precise hairdressing with a strong sense of comfort and atmosphere. We developed a holistic concept for Rose that reflects the unique feeling of this beautiful place.
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Salon Rose needed a brand identity that puts craftsmanship, personal attention and self-care at the center. Under the idea “Self-care is not selfish,” we created a calm yet expressive brand world focused on the people visiting the salon. Bright imagery, clear messaging and content pillars around craft, relaxation and self-care extend the Salon Rose feeling across print, social media and beyond the salon.
